SPC will blow out in the next three years --- UTOP floor interview

"In the last two or three years, the development of SPC has been explosive and blowout. There will be a process of shuffling in the future." The general manager of Shijiazhuang UTOP Co., Ltd. has always maintained a rational understanding of the development of the industry. "In the future, SPC will become more and more popular in China. It is mainly the consumer's ability to accept. If the recognition is getting higher and higher in the future, the domestic market prospects are quite promising.

 

UTOP is a group of manufacturers engaged in SPC production earlier in China. Since its establishment in 2002, UTOP has been doing LVT flooring. In May 2015, it officially produced SPC. At the same time, the plastic floor produced by UTOP is basically exported abroad, 80% of which are sold to the United States and Canada. At present, UTOP is a company with large SPC capacity and large scale in China.

 

No.1 SPC: stable performance and excellent price

 

"Compared to traditional LVT flooring, the performance of SPC is more stable. At the same time, it has a clear price advantage."

Like many people in the industry, the general manager of UTOP Limited appreciates the functionality and practicality of SPC.

So what are the disadvantages of SPC?

"The only thing that needs to be improved is its shipping cost, because it is heavier."

"It will replace some LVT and tiles, and some laminate flooring." This seems to have become the consensus in the industry.

 

No.2 market: focus on promotion, promising prospects

 

"The customer's awareness is not too high, or compare SPC with the previous stone plastic floor."

The popular SPC in European and American markets is a new category in China. Therefore, the popularization of SPC has become the consensus of many manufacturers.

In recent years, in the process of communicating with domestic customers, UTOP has recognized that some domestic public places and commercial places have increasingly recognized and accepted SPC products. Therefore, he is optimistic about the future market development of SPC. He predicted, "In the future, SPC will become more and more popular in the country. It is mainly consumer acceptance. If the recognition is getting higher and higher in the future, the domestic market prospects are considerable."

At present, SPC is positioned as a mid-range floor, which is economical and suitable for public places such as economic hotels. It will also enter homes such as apartments in the future.

"SPC operating channels have the same points as traditional channels." Next, Huali will cooperate with large developers to apply SPC to commercial, public places, and commercial residential buildings.

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No.3 industry: blowout development will face reshuffle

 

"In the last two or three years, the development of SPC has been explosive and blowout. There will be a process of shuffling in the future."

UTOP company finally maintained a rational understanding of the development of the industry.

In China, the SPC industry is in its infancy and has not established clear specifications and standards. The threshold for entry is relatively low. Therefore, the SPC products on the market are also mixed.

How to survive the fierce market competition? The pursuit of quality and aesthetics will be important factors in winning consumers.

"In the future, everyone will pay attention to the brand and design aspects." UTOP believes that according to the rules of survival of the fittest in the market, several outstanding leading brands will appear in the end.

 

No.4 breakthrough: research and development of new functions, pattern close to solid wood

 

"We will add some features to the original to improve performance."

In the future, what kind of breakthroughs and innovations will the SPC category have? UTOP is doing R & D on SPC functionality.

In terms of decoration, UTOP's requirement for SPC pattern is that the fidelity is getting closer to solid wood flooring. At the same time, the UTOP team often goes to the market to see some popular patterns, and then innovates new patterns based on these data.

 

No.5 UTOP Company: We must use the most advanced technology and quality to stand firm in the fierce market competition.

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